Partnership Manager – Digital Marketing – B2B

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Partnership Manager, Affiliate Manager – Digital Marketing – B2B
Brighton, West Sussex
Permanent
£35,000 to £40,000 + Company Bonus + Excellent Benefits
One of the UK’s leading digital marketing services companies Voted Tech Company of the Year by Campaign Magazine with 100% revenue and headcount growth 5 years running is seeking an Affiliate & Partner Programme Lead. The successful candidate will work alongside the Head of Marketing to define and execute an affiliate and partner program that will increase traffic, leads and revenue.
Affiliate and partnership channels are an important part of the Company’s acquisition strategy and in addition to working with business partners, you will be working with hundreds of website affiliates and businesses, ensuring that they have the insights, content and tools to promote the Company to their audiences and customers. It’s a fast-paced and varied role, with a multitude of strategic, technical, commercial & creative management skills required.
Main Tasks & Responsibilities
Partnership Manager, Affiliate Manager – Digital Marketing – B2B will:
> Own the Company affiliate and partner targets (traffic & leads)
> Define and coordinate the affiliate and partner program strategy to drive traffic and revenue
> Manage existing relationships with key affiliates and partners as well as drive new opportunities and partnerships
> Identify innovative opportunities to grow these channels, pitching to internal stakeholders & executing them effectively
> Independently carrying out day to day optimisation & maximisation
> Responsible for seasonal planning & partner outreach
> Gather data, generate reports and carry out advanced performance analysis, checking data to ensure accuracy at every stage and reporting back to management
> Continually review and suggest changes to tactics based on current performance and impact on campaign goals & KPIs
> Coordinate with the business to ensure that they are aware of your progress and that you are aware of client feedback, trends and needs
Essential Skills & Experience
Partnership Manager, Affiliate Manager – Digital Marketing – B2B will have:
• Proven work experience as an affiliate and partner program specialist, with experience defining and coordinating the strategy to drive traffic and revenue
• Existing network of contacts at the major B2B content sites as well as affiliate networks
• Pro-active, an excellent communicator and driven to exceed targets
• Ability to negotiate & pitch
• Ability to interpret website traffic and digital customer engagement metrics
• Knowledge of digital marketing and marketing channels
• Commercially minded with an understanding of the B2B sales cycle and the types of challenges faced by business owners, sales, and marketing professionals
• Strategic thinking with an entrepreneurial spirit; you are passionate, persuasive and inspiring
• An orientation toward action and passion for execution
• BSc degree in Marketing or relevant field or equivalent (desirable)

Job Overview