Marketing – Digital B2B – Community Engage – Social/Email Marketing

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Marketing Lead – Digital B2B – Community Engagement – Organic Social & Email Marketing
Brighton, West Sussex
£35,000 to £40,000 + Company Bonus + Excellent Benefits
One of the UK’s leading digital marketing services companies Voted Tech Company of the Year by Campaign Magazine with 100% revenue and headcount growth 5 years running is seeking a Digital Marketing Lead. The successful candidate will work alongside the Head of Marketing you will manage our social media presence and engage and nurture important community groups (some of which are already established) using a variety of digital platforms and tools including running our email nurture programme.
Your activity will raise our brand profile, promote our thought leadership content and generate new business enquiries and recommendations by raising awareness and educating these communities about lead generation. You will be a tech-savvy professional, experienced in social media, PR and promotional events, with exceptional oral and written communication skills to develop engaging content. As the face and voice of our brand, you should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community.
Main Tasks & Responsibilities
Marketing Lead – Digital B2B – Social Media, PR, Event Promotion will:
> You will be accountable for our social, communities and email nurture targets (traffic & leads)
> Set and implement social media and communication campaigns to align with marketing strategies
> Plan and execute our email nurture programme
> Research, identify and engage existing digital communities and establish new ones too
> Provide engaging text, image and video content for social media accounts
> Respond to comments and customer queries in a timely manner
> Monitor and report on feedback and online reviews
> Organize and participate in events to build community and boost brand awareness
> Coordinate with the business to ensure that they are aware of your progress and that you are aware of client feedback, trends and needs
> Build relationships with customers, potential customers, industry professionals and journalists
> Stay up-to-date with digital technology trends
> Proven experience and ability to prioritise and juggle multiple projects and deadlines simultaneously
Essential Skills & Experience
Marketing Lead – Digital B2B – Social Media, PR, Event Promotion
• Proven work experience managing virtual communities, with experience launching community initiatives (e.g. building a digital forum, launching an ambassador program and creating an event series)
. Track record in Social & Email Marketing
• Experience running email nurture programmes to specific groups of prospects and customers
• Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
• Excellent verbal communication skills
• Excellent writing skills
• Hands on experience with social media management for brands
• Ability to interpret website traffic and digital customer engagement metrics
• Knowledge of digital marketing and marketing channels
• Attention to detail and ability to multitask
• Commercially minded with an understanding of the B2B sales cycle and the types of challenges faced by business owners, sales, and marketing professionals
• Strategic thinking with an entrepreneurial spirit; you are passionate, persuasive and inspiring
• An orientation toward action and passion for execution
• Results driven and ROI focussed – whether it was downloads, increasing traffic or generating sign ups you will be able to demonstrate how you have measured the success of previous campaigns
• Curious – keen to understand the ‘bigger picture’ and gather information/make connections
• Driven by continuous improvement – looks for new ways of working, takes ownership to generate content ideas and deliver original and imaginative approaches to content marketing campaigns and channels
• Relationship Management and collaboration – with multiple stakeholders to achieve shared goals and proactive in contributing to the success of others

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