My client is a well established and growing global B2B SaaS business; they already have a strong track record and impressive global client list. This is an exciting product with a strong proposition, they are looking for a Senior Marketing Manager who will be responsible for setting the strategy and developing acquisition programs and end-to-end prospect journeys for B2B audiences.
Location: Flexible, offices in Brighton with opportunity for flexi/remote working
The Senior Marketing Manager Duties include:
Develop data-driven strategies to drive new sales for business audiences
Create go-to-market programs specifically for prospects to support new products and features from product portfolio
Design integrated campaigns leveraging multiple marketing channels such as account-based marketing, direct mail, social, email, webinars, and in-person events
Develop launch plans for new products and features
Partner with content and creative teams to deliver compelling and thought leadership content, drive product and solution awareness
Optimize the marketing funnel by reviewing results, and recommending to optimize performance
Develop automated marketing programs that can support customers' lifecycle.
The Ideal Senior Marketing Manager will have:
Demonstrable experience of top of funnel lead generation focuses within a B2B SAAS business
Demonstrable experience building and managing ABM campaigns
Strong experience using CRM automation tools and marketing automation platforms such as Salesforce and Eloqua or similar tools alongside analytical tools such as Tableau or PowerBi
Excellent verbal and written communication skills, with strong writing ability.
Why should you join this business as Senior Marketing Manager?
Are you an energetic, insightful marketer who has a natural understanding of audiences and designing strategies and tactics to grow a business?
Our client use a broad mix of strategies combined with a willingness to experiment, guided by metrics. You'll have access to use some of the most innovative, leading-edge technologies and tactics you'll find in B2B marketing.
Diverse, global culture and collaboration in international teams that are focused only on the best outcome
Innovation and new ideas are encouraged
Attractive package offered for the successful candidate.
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in B2B SAAS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process
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