Digital Marketing Manager – B2B

Join a dynamic team as a B2B Digital Marketing Manager based in the vibrant city of Brighton. This is an exceptional career opportunity with a competitive salary of up to £51,000. 

As the B2B Digital Marketing Manager, you will play a pivotal role in establishing our client as a prominent provider of digital Products, Content, and Platforms. Your primary responsibility will be to enhance B2B awareness and engagement while positioning our client's offerings effectively to engage prospective businesses. With your expertise in sales strategies and innovative initiatives, you will generate B2B inbound sales leads, fueling the growth of the sales pipeline and nurturing prospects throughout their customer journey.

Key Responsibilities:

Develop and execute impactful marketing programs and initiatives to drive growth and accelerate user adoption.
Create and implement compelling content strategies tailored to specific audiences, maximizing business opportunities and brand awareness.
Collaborate with stakeholders to enhance sales enablement, email nurture strategy, and overall content quality.
Generate and optimize content across the user lifecycle, showcasing the value and functionality of our client's products.
Collaborate closely with internal and external teams, such as Marketing, Sales, IT, and Customer Support, to ensure timely execution of key initiatives and pipeline programs.
Analyze prospect pain points, buying patterns, and competitive landscape to identify valuable business opportunities.
Utilize Hubspot CRM to deliver leads, communications, and targeted messaging to key stakeholders.
Monitor and report on campaign performance, customer behavior, and market trends, providing insights and recommendations for improvement.
Implement effective prospecting marketing plans for target accounts, loyalty and reward sectors, and other competitive verticals.
Manage and adhere to sales and marketing budgets, ensuring efficient resource allocation.
Experience Required:

A minimum of 3 years of sales and marketing experience, preferably in a B2B context.
CIM qualification or relevant field of study.
Proven track record of success in creating excellence in processes and collaborating with internal stakeholders.
Proficiency in sales and marketing processes, including prospecting, defining strategies, and implementing effective campaigns.
Strong communication skills, both written and verbal, with the ability to engage with stakeholders at various levels.
Excellent project management skills and ability to thrive in a fast-paced environment.
Self-motivated with a keen eye for detail and the ability to think critically and innovatively.
Proficiency in Microsoft Office, including PowerPoint and Excel.
Desirable Skills:

Familiarity with HubSpot, Looker, and ZoomInfo.
Experience in the Loyalty & Reward sector.
Previous exposure to SaaS environments.
Copywriting skills.
Salary & Benefits: In addition to the competitive salary of up to £51,000, our client offers the following perks:

25 days of annual leave, with the opportunity to accrue additional days.
Flexible working arrangements, including remote work for 2-3 days per week.
Brand-new office space in July, featuring a rooftop bar terrace, café, private pod rooms, and collaborative areas.
Monthly Pizza Friday and other employee-requested activities.
Rocket Rewards program, offering discounted products for employees and potential business partnerships.
Employee Assistance Program and medical health appointment reimbursements, including online doctor services.
Location: This role is based in Brighton and easily commutable from surrounding towns, including Worthing, Lewes, and Eastbourne.

How to Apply: To apply for this fantastic opportunity, please send your CV in strict confidence to Giselle Whitton at CV Screen.

Alternate Job Titles:

B2B Marketing Strategist
Digital Sales and Marketing Manager
B2B Growth Marketing Specialist
Online Business Development Manager
CV Screen Ltd acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the Privacy Policy which can be found on the CV Screen website. (url removed)

Job Overview

Brighton Recruiter