This is a question we get asked a lot: Can I get a digital marketing job in Brighton without a degree? The answer, simply, is yes, but it takes some input from you and the endeavour to make it happen. If you’re willing to put in the hard yards, then read on for a couple of steps to help you get started.
There’s only one thing more important than knowing how to do something in the digital world: actual experience. So even if you don’t have qualifications, at least get yourself in the sphere. Try a few of the suggestions below:
This may seem pretty obvious, but having your own blog has a number of benefits. Not only do you learn about simple things like setting one up, creating a content calendar and the rest. You’ll also be showing future employers an initiative that your university friends may not appear to have.
It’s one thing to say in a cover letter, “Hey, check out my blog.” It’s another thing entirely to be able to show actual, real-world digital marketing experience that you implemented to get your blog noticed across social channels. And trust us; if you’re just getting started in this field, nothing will give you more joy than watching your Facebook, Instagram and Pinterest follower-numbers rise.
Not only will this provide you with a depth of knowledge once you actually have a job – and want to keep it! – it will also allow you to use the right terminology in cover letters, resumes and interviews to really wow the recruiters with your industry phrases. If you wanted to understand a sport more, you’d read all the back pages of daily newspapers and look up sporting blogs from around the world. So why should it be any different for a job that should be your passion? Check out Wolf's Digital Marketing Blog
Here’s one for the slightly braver of you out there – build your own website. For some this will come fairly easily provided you can follow instructions from the WordPress homepage. For others, this may take a little getting used to. But one thing’s for sure: employers will be suitably impressed by a digital marketer who comes with the caveat of being able to build even a simple WordPress site.
So to summarise, this isn’t a be-all and end-all list. This is meant as a starting point in your digital journey. But if you can start a (preferably professional) blog, market it yourself, stay up to date with industry news and developments, and maybe even build your own website, the experience gained from all of this will help you land your first job – even without a University degree!