While there seem to be plenty of jobs around at the moment, competition is still pretty fierce. Certainly, if you work in a specialised industry, you need to do everything you can to improve your prospects.
One option is to create your own online brand and blog about something important to your sector or career area. While it takes a lot of work and thought, the pay-off can be pretty big if it enables you to land that important interview.
There are several different places you can choose to blog on a regular basis. The first is to start a free blog with either WordPress or Blogger. If you want a personalised site with a dedicated URL, you can opt to buy a subscription to post your articles. You can also use a platform like LinkedIn to post blogs if you want to keep your articles close to your online CV.
Look to post at least once a week to build up a decent level of articles that are actually going to catch the attention of a potential employer.
It depends what you mean by controversial. There’s no problem with presenting your opinion on a particular subject but it can backfire if you get things wrong. Over the top commentary or way out views can turn prospective employers off, especially if your ideas don’t match theirs. When in doubt, keep it neutral.
If you’ve never blogged before, and want to create a list of articles that employers are going to look at and then invite you for interview, there are some basic dos and don’ts you should be aware of: