There’s no doubt that when businesses look to employ marketing professionals, one of the first things they check is a candidate’s online presence. If you’re a company intent on finding the right person to push your marketing strategy forward, of course, you want to make sure they know what they are talking about.
You can boost the power of your initial CV or application by putting some value-added extras in place online. These are vital if you want to stand out from the crowd in today’s competitive market.
It goes without saying that if you are a marketing professional, you should have a LinkedIn profile. What many people don’t realise is that this platform is more than a simple CV posting tool. It allows you to cement your reputation in any given area, put up comments, meet and network with colleagues and post articles.
Make sure that you are using this valuable tool to its full potential – that includes logging in regularly and raising your profile as much as possible. Try to avoid simply transferring your CV to the site and try to write content that is engaging and easy to read. Check out other marketing professionals on the site and copy the approach of the best to really create a LinkedIn profile that stands out.
You should be using social media, even if it’s just traditional platforms such as Twitter and Facebook. Think carefully about what you post and who you follow and engage with. As with LinkedIn this is something that many marketers set up and then use badly, either because they haven’t thought it through or don’t have the time. You need a good strategy and regular posting to make it work. One thing is certain – potential employers will be checking it out and they’ll discover an awful lot about who you are.
Are you setting yourself up as an expert in your field?
Creating a marketing blog is vital. Yes, there are literally thousands of marketing sites out there but that shouldn’t put you off. Try to avoid regurgitating cliched marketing posts such as 10 ways to improve your social media performance and move towards more opinionated pieces that show you have a handle on the current state of marketing and what’s coming up in the future.
Of course, you can post articles just as easily on LinkedIn but having your own space is a fantastic way to further leverage and articulate your expertise and develop your personal brand.
Finding places to guest post is also important. It gives you the chance to link into your blog but also shows you are respected in your field and have something important to say. Where you guest post is certainly as important as what you post. Find the top marketing sites, look at what kind of articles they are posting and then submit your own copy.
It’s now easier than ever for marketing professionals to set up as freelancers. While you may be looking for that next wonderful job, undertaking some freelance work is an important way to showcase your ability. Whether you are a content writer, web designer or social media expert, getting great reviews on a freelancing site can certainly improve your chance of receiving the perfect job offer. This is a terrific way for marketing newbies to get their foot in the door and show their worth to potential employers.